Who we are
Hoax is the brainchild of Lizzie, Latoyah and Gemma who met in 2008 as budding florists. In 2012 the talented trio pooled their experience and Early Hours London was born.
They have since gained a reputation for their innovative concepts and exceptional event design. Their award-winning installations for leading brands as well as private clients continue to transform the streets of the City and its most iconic buildings.
As champions of realistic faux flowers for creating impact and longevity we have been regularly inundated with requests for personal styling and shopping tips, so we decided it was time to let others in on the secret and launched Hoax Flowers to meet the demand.
Hoax provides that much needed home decor solution - design led, handcrafted and long lasting flower arrangements that are even better than the real thing. Strikingly realistic, Hoax have an ever changing range of seasonal bouquets and fashionable floral creations to complement any interior, Hoax designs really could fool anyone.