The importance of flowers in retail, hospitality and corporate spaces

Dry January is over and we have rolled into fabulous February, the month of love, hope and national Margarita day (less well known but equally important!).  As the Winter sales end and fashion turns it’s focus to Spring we start emerging from hibernation seeking fun filled gatherings and time embracing the new. 

February is the perfect time for businesses in retail and hospitality to bring their interior decor to life.  Flowers are regularly used by interior designers to make spaces more welcoming and faux flowers are the increasingly popular and sustainable choice to achieve this.   

As expert florists, the founders of Hoax see trends in colours and flower varieties continually evolving.  Our fashion focused floristry experience helps us develop an ever changing range of seasonal bouquets and breathtaking arrangements.  If your budget doesn’t quite stretch to a total overhaul with a top designer we have put together some top tips to achieve high fashion statement florals for a fraction of the cost.             

FIRST IMPRESSIONS  - A vase of well designed flowers is like a piece of art, they exude luxury whilst being immersive and mood lifting.  Striking blooms placed in a reception area or conference room are guaranteed to wow visitors, demonstrate the company’s attention to detail and leave a lasting impression.   

 When using Hoax Flowers across multiple sites you can be confident that your seasonal selection provides continuity of style and reflects your company brand throughout .     

BUDGET - In pubs and restaurants the bar is often the focal point of the room, a key location where flowers can make a big impact.  Larger, tall displays usually work well on bars but they can come with a higher price tag.

If your budget doesn’t stretch to a high end florist delivering impressive displays weekly, artificial flowers are the perfect alternative, deceptively realistic without the need to maintain and change regularly providing a sustainable design within budget.  

ENVIRONMENT - Choosing faux flowers over fresh not only reduces monthly flower bills for a company but also reduces their carbon footprint when compared with fresh flower production and transportation.   

WHICH IS THE BEST HOAX FOR ME -   A huge part of a successful Hoax is how we select the perfect vessel to display the flowers.  Our range of designer vases have been chosen specifically to compliment individual bouquets.  Drama or elegance, sophisticated or show stopping, the height, shape, texture and colour of a vase is the finishing touch to any display. 

 If you can’t decide which Hoax flower display would work best in your space our experienced team of florists would be delighted to help, reach us at 

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